Campaign Review: Australia and New Zealand travel bubble special
In this special edition of Campaign Review, Mumbrella invited DDB Sydney’s Dom Hickey and The Royals’ Mads Catanese to offer their views on the national marketing work that emerged when the Australian and New Zealand tourism bubble opened up.
Brand: Tourism Australia
Agency: M&C Saatchi
The verdict: Rests on easy stereotypes
Dom Hickey, head of planning at DDB Sydney, says:
