Warburton bows out with 8.1% ratings share on last day as Ten boss
Warburton sacked by Ten
James Warburton’s final day in charge of Ten saw the network slump to one of the lowest free to air audience shares in the broadcaster’s history.
Data released by OzTAM over the weekend showed that on Friday Ten had a share of just 8.1 per cent from 6pm to midnight.
By contrast, Seven’s share of the audience in the five capital cities was 20.9 per cent. Nine was on 20.6 per cent and ABC1 was on 15.3%.
The numbers were even worse for Ten in Sydney, where share fell to 7.9% and Perth where it fell to 7.8%.
Like the week before, Ten ended the second official ratings week of the year behind ABC1. Ten’s overall share for the week was 11.3%, behind ABC1’s 13.6%, Seven’s 25.3% and Nine’s 20.2%.
Ten’s poor share gives weight to former chief sales officer Mike Morrison’s predictions that the network would face a future fighting the secondary digital channels leaving Seven and Nine as a duopoly. On Saturday, Seven’s secondary channel 7Two delivered a share of 9.3% in Adelaide.
Ten announced on Friday night that Warburton had been sacked, with Hamish McLennan to replace him.
The numbers for the week’s top shows also made grim viewing for Ten. The network had just one show in the top 30 – Elementary which was 30th. Seven’s had nine of the top 10 shows, with My Kitchen Ruiles in the top four spots.
Ten had just four shows in the entire top 50 for last week.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Admittedly, I’m no CEO, but maybe the answer is your shows are just shit…. And that can’t be that hard to acknowledge, no?
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Holy shit, I would have happily achieved those numbers for Ten at half Warburton’s $2 million package.
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Warburton – you have left a shocking wake in your demise !
No sympathy will come from many who you touched.
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At least they have Africa with David Attenborough- which is by far the best thing showing on any network right now!
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James is quite cute for a 40 something year old.
Maybe he can become the CEO of Hotness.
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