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Ward6 acquires McCann Health

The owners of healthcare agency Ward6 have bought McCann Health with the two agencies set to operate under the one umbrella.

Although operating under one umbrella, both businesses will continue to act as separate brands with seperate names.

Black said the purchase “allows us to do what we set out to achieve”

Ward6 came to an agreement with IPG regarding the use of the McCann Health name.

Stuart Black, group CEO of Ward6 and McCann Health, said Ward6 didn’t want to sell to a multinational, instead it wanted to do the opposite.

“We feel like this purchase allows us to do what we set out to achieve ten years ago when we started the company: Raise expectations in terms of what a healthcare agency can provide, both strategically and creatively. That is our mission and, as far as we’re concerned, we’re only just getting started,” Black said in a statement.

Graeme Read, president of McCann Health Asia Pacific, said the decision to sell to Ward6 was a “strategic” one to strengthen its offering in Australia.

“The sole purpose is to build on our creative prowess and global connectivity with strong, local, entrepreneurial know-how and agility.

“It represents the “best of both worlds” and makes us stronger and smarter to the benefit of clients. The Australian agency will remain a vital affiliate in our global McCann Health network, recognising that this country is a key market for many of our global clients, and that locally-based clients value access to the tools, resources and global experience that McCann Health continues to have at its disposal.”

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