We Are Different appoints head of earned

We Are Different has promoted a senior director to the newly created role of head of earned, Mumbrella can reveal.

Zoe Finlayson first joined the agency in early 2021, and over the past four years has been a “key player” in its earned portfolio growth across the consumer goods, technology, and travel categories.

In her new role, she will be responsible for earned-first creative output, striving for client partner excellence, and team development. She will also sit on the agency’s senior leadership team.