WE Communications, LinkedIn, Adobe and Eleven PR to speak at Mumbrella CommsCon 2021

WE Communications group head – digital, creative and strategy, Nichole Provatas will join senior leaders from LinkedIn and Adobe to unpack the commercial impact of brand communications at Mumbrella CommsCon 2021.

Linton, Provatas and Johnson

Returning as a physical event featuring two streams, Mumbrella CommsCon will see Pauline Linton, Adobe head of brand comms and advocacy APAC, and Kevin Johnson, enterprise senior account director, LinkedIn, share the stage with Provatas to reveal how to show commercial impact of brand comms.

The trio will walk through their ‘Brand to demand’ approach that shows consumers who see brand content before demand are 76% more likely to convert.

In addition, executive creative director Russ Tucker and Eleven PR group planning director Wylie Fowler will explore and share creative and strategic learnings in a session on how to keep disrupting in a disrupted world.

Following what has arguably been the most disruptive year in recent memory, Fowler reveals how Eleven flipped the script and helped its clients meaningfully disrupt in response, exploring case studies such as turning New Zealand into a gaming walkthrough when borders closed.

Provatas, Linton, Johnson, Tucker and Fowler follow the previous Mumbrella CommsCon announcements of industry leaders including Red Havas, Sefiani, The Body Shop, Blooms the Chemist and One Green Bean.

Mumbrella CommsCon will take place on 27 May at Doltone House – Darling Island Wharf, Sydney. Tickets are available now. It will be followed by the Mumbrella CommsCon Awards in the evening at the same venue.


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