‘We need to redefine what masculinity is’: Lion’s Chris Allan and Nova’s Fitzy on ‘the invisible man’
Creative agency Innocean and workplace culture researcher The 100% Project have unveiled the findings of a recent project, The Invisible Man, which explored the representation of masculinity in the media.
At an event on Thursday morning, the completed results of the 18-month project were revealed – which found that there is a clear need to foster more positive, diverse representation of men and masculinity.
“We know that media influences our perceptions of the world,” said Kat Stevenson, director of The 100% Project. “So we wanted to look at if the media’s representation of masculinity is influencing our perceptions.