Weber Shandwick’s Cameron Thorburn joins PPR as director of digital and creative

Weber Shandwick’s head of digital and creative Cameron Thorburn has exited the agency to take up a role as director of digital and creative at WPP’s PPR.

“PPR’s client roster is one of the best in the industry and the investment it is making in insights, digital and content to build an integrated creative agency makes it an incredibly exciting time to join the agency,” Thorburn said in a statement.

Thorburn joins PPR as director of digital and creative

His departure from Weber Shandwick comes less than a month after its managing director Ava Lawler exited the business.

Prior to his three year stint at Weber Shandwick, Thorburn was the director of digital at DDB Remedy for two years.

Michael Pooley, who was promoted to CEO of PPR in December last year, added: “Clients need an integrated approach from their PR agency partner with the ability to develop a strong creative platform that can be seamlessly deployed across a broad mix of earned, paid and owned channels. Cameron will be instrumental in working with our teams across ANZ to achieve this.”

Thorburn’s appointment comes one month after Snezna Kerekovic joined PPR as business director and six months after John Rynehart started as PPR’s as director of corporate.

PPR clients include Woolworths, Emirates, Subway, and Colgate.


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