‘We are very concerned’: Webjet under fire for alleged misleading advertising

The Australian Competition and Consumer Commission (ACCC) has commenced Federal Court proceedings against online travel booking site, Webjet, alleging it made false and misleading representations to consumers about flight prices and bookings.

On Thursday, the ACCC alleged that Webjet breached Australian Consumer Law when it made statements on its app, in marketing emails, on social media and on its website about the minimum price of airfares which omitted compulsory fees charged by the website.

The statements were made between November 2018 and November 2023, and included the wording “flights from $x” when the price quoted excluded Webjet’s compulsory servicing fee’ and booking price guarantee fee – which ranged from $34.90 to $54.90 per booking.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.