Website to readers: Get a life

I can still see the ad, so I don’t think it’s been pulled.

I guess that’s a risk of organisations moving into social netowork areas, when the person ‘speaking’ on behalf of the organisation speaks their mind a bit too much.

But then again, they say you’ve got to be natural and relatively informal in the social networking sites 🙂

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As the other person on that tweet – even though I don’t condone the response of Daily Sydney, I really think it’s a mole hill being made into a mountain. Like Ratatoskr said, it’s a relatively informal domain, but on the other hand being overly defensive is probably not the best method with customer relations.

@artr was fairly aggressive to Daily Sydney in his initial comments (see bit.ly/5FALK4 and http://bit.ly/8z1Ipx), stating that the ad could lead to sexual harassment suits and it’s availability to minors – which is fairly unlikely seeing the target market *is* those over the age of 18.

I really think that is this more the responsibility of the advertiser, American Apparel, to ensure that ads are of a standard to be displayed on websites that aren’t of an explicit nature. As Daily Sydney is a new site, I think they’re not really in a position to be rejecting content for advertising revenue, so it may have been hard for them to say no to post things like this.

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I follow Daily Sydney and saw their posts, clicked on the other tweeters to see what all the fuss was about. I honestly couldn’t care less about the ad or their issues with the ad but I was taken back by the way that Daily Sydney dealt with the situation. Poor response indeed. They have the right to defend their content sure – but do it in a more adult way than “…get a life… (and)…we love u, u are wonderful and thanks for fighting for us x”

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Mumbo,

As the editor of Daily Sydney, I would like to say that Daily Sydney does not pretend to be for everybody..

We are a daily guide to Sydney’s subculture.

It is our belief that @atr was bringing bad and mainstream attention to our site. You should all go and see his douche bag style tweets..

We apologies to anyone who is offended – we think American Apparel is a great brand and we particularly like the naughty banners with girls in them..

Daily Sydney is the daily guide to Sydney’s subculture and is not for douche bags.

Thank you

@dailysydney

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As I mentioned in my blog post (http://blog.artrlee.com/2009/1.....r-ads.html)
My initial comment at dailysydney came across strong, but the point still stands that the images used were of a nature that should not be displayed in public without warning.
Specifically I didn’t say harassment “suits” but rather issues. I currently work with HR and IT so this jumped out at me.

We see nudity used in magazines many times. Although the blog’s audience seems to be focussed at young adults, it is very unsuspecting to see a nude image displayed in banner advertising.

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nude American Apparel ads have been around since the dawn of time, I have no problem with them
get adblock if they really bother you

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As a regular reader of Daily Sydney I think its hilarious! The complainants do need to get a life. If an independent culture website can’t carry risque advertising and have a bit of attitude then life would be very dull indeed.

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Arthur, you need to get out from behind the computer a bit more buddy. Hit pitt st mall on a hot day and you’ll see more nudity than in an Am Appy ad.

Point well made that Daily Sydney is not targeted at those under 18, and if you’re over 18 and offended by the ads, then you should probably pop back over to ninemsn.

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Ha! I almost wish I was still living in Sydney so that Daily Sydney was relevant to me. Why shouldn’t they tell people to get a life? They have the right to talk to and respond to their customers and their critics anyway they want. It’s so refreshing after all these years of strangling political correctness that people are starting to speak (type) their minds again.

For the record, I think that the exaggerated reaction to the ad is douchebagish, particularly in re: viewing at work. Like, shouldn’t you be WORKING and not looking up websites?

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Being a person on that tweet, @jymmysim, I would like to clear the fact that I identified that Daily Sydney may not have control over the content that their sponsors provide them with. As such, “it may not be @dailysydney’s doing, but @AmericanApparel’s”.

I am both a fan of Daily Sydney (& American Apparel), and through the stream of tweets, have defended Daily Sydney’s brand, over this issue.

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Um.. ya think American Apparels ads are NSFW? Google Image their lead model Sasha Grey and see what her full time job is 😛

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Daily Sydney rocks my socks and rules my world. With out it, i would just be another single girl, sitting at home eating ice-cream and crying about how my life is so unfulfilled and wishing i had a sweet ass subculture website to make it worth while. Which, thank god, i do!

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Some companies don’t understand the power of social networking. If you don’t understand the medium you shouldn’t be using it imo – or you should hire someone who does get it.

When I posted a review of Lord of the Fries earlier this year the company responded in a similar way to Daily Sydney, tweeting my web address and telling their fans to go tell me I’m wrong: What unfolded was pretty fascinating – a lot of their fans were disgusted that they would try to bully me about my review. I wrote about it here: http://www.lisadempster.com.au/?p=891

Lord of the Fries told me later that they were going to hire a social media expert to handle their twitter and facebook accounts in the future.

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What’s with all the ‘douche bag’ comments? Is American Apparell supplying the insults as well as the soft porn?

This is definitely working as a free publicity campaign for Daily Sydney.

Can’t say they’ve impressed me very much, and I’m a strong follower of “subculture” mags and sites. But I prefer ones written by adults.

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I am fortunate enough to work in a workplace where we are not heavily restricted with our internet access and can browse sites like http://www.dailysydney.com in our lunch break to find out what to do tonight.
To clarify, I was not “offended” by the advertisement but rather felt it was an issue to have the images displayed on my screen at work in an open plan office.

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I think that using your brand to be negative in the social media domain almost always ends up in the brand looking unprofessional.

Social media interaction is a complex beast – in dialogue with your peeps it’s often not about whether you’re wrong or you’re right, but about the overall message you’re sending – in this case, the message reads as you Daily Sydney being kind of childish.

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“Daily Sydney is the daily guide to Sydney’s subculture and is not for douche bags.”

Really? Reading Mark’s response only made me think that people who claim to write about ‘subculture’ are synonymous with that oh-so-subcultural insult of ‘douchebag’.

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Hey Mark,

I’m all anti-douche bags, and I was all ready to defend the site, but unless bare boobs, or even bear boobs, is something that normally appears on the site, I think readers have the right to be angry.

You’re talking about people, supposedly from Sydney’s subculture (otherwise why would he be reading it?) who as far as I can tell are far more annoyed about how you handled it rather than the content itself.

If this was mAnBRELLA* and specialised in everything under the male porn umbrella, and I was a regular visitor, I’d expect some wang. It’s not though and if Tim put some on the front site, I’d probably be a little annoyed as I regularly log in from work.

Sure you have the right to show whatever you want, and @Artr’s initial comments were a little aggressive, I just don’t see the point in escalating it.

*Copyrighted for when Focal Attractions next expands…

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As one of the people responsible for American Apparel’s web advertising, I think I can shed a little light on this situation. American Apparel ads, although occasionally controversial, have many admirers. On a pretty regular basis, fans of the company and the ads will post them on their site either our of support or to solicit other companies to purchase the ad space.

Since we don’t currently have a web ad deal with the Daily Sydney, I imagine that is the case here. As you can see the, the ads are not the proper size and don’t have any tracking codes – they’re posted just like normal images.

We try to be very specific with our advertisements and take a lot of pride in shooting and designing them almost individually for the sites they appear on. The Unzip ad was actually shot and done for an site in the US about a year ago and hasn’t run since. The Made in USA ad is running on a series of fashion blogs internationally since the model is wearing one of our newest pieces, the lace catsuit. In other words, although we appreciate the enthusiasm exhibited by the Daily Sydney, it is not ad space we purchased or arranged.

If anyone needs to speak with me about it, definitely shoot me an email – ryanh@americanapparel.net

Ryan Holiday

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I’m rather curious to know why American Apparel deemed bare beasts as appropriate for their ads but clearly inappropriate for their own website.. I am surprised (and of course mildly disappointed) to find no nipplesque images at the client’s site when I click on the “offending” banner.. double standards??

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ah.. explanation passed me in the ether

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Oh, and for the record, I like the ads – just don’t know how this became a discussion over whether people like the site (skippy badge for you) or who can say subculture the most times…

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“The Sydney subculture”? I thought the whole concept of subcultures was that there were many of them, not one “official” subculture proclaimed by what is basically a media outlet promoting entertainment options to the yoof.

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Mark from Daily Sydney: fair enough to disagree with the criticism, but why not just say that, rather than insult them? Or take the chance to explore why one of your (previously loyal) readers has a problem with it?

You’ve basically taken the attitude that anyone who dares to critique anything you’ve done doesn’t “get it” and isn’t “subculture”, as if subculture must be some homogenous crowd of yes-men and yes-women to what you say.

All this over an image with boobies, when “NSFW” is a pretty standard thing on the net nowadays. Sure, you don’t want to mainstream but sometimes “subculture” people work for The Man remember, and might surf your site during their lunch break?

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Said website extols the virtues of over-priced, fat-free frozen yoghurt in Bondi. A ‘subcultural’ website? My ass it is.

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Brad, dude, you’re out of line. You need something cool to eat while hanging on the Town Hall steps…

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This is just kind of sad – attacking someone who just had an opinion and in a way who was trying to help Daily Sydney. To respond in such an immature manner to not only individuals, but to Mumbrella, really shows their lack of knowledge in the online sphere.

I’ve never checked out their website, and don’t plan on doing so now. Obviously they’ll do anything for website hits, which is just kind of sad.

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Oh, and about the actual ‘advert’: there are plenty more tasteful, safe for work AA ads out there they could have stolen for the cashed-up bogan audience they crave.

AA ads are funny, smart, subversive, sexy and really differentiate the brand from all others. Kudos.

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It’s a pair of fucking knockers on an “edgy” website.

Jesus wept.

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It’s a free world people

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I am scarred for life as a result of seeing that image. Just yesterday I saw many larger uncovered breasts in the street, and they belong to men. I am also very confused.

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dudes, its just a blog …

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I only went to the site to see the boobies. Sadly, no boobies are currently on show.
In the meantime, check out their regular ad styles…

http://images.google.com.au/im.....CBQQsAQwAA

In the immortal words of our boy Tom, “It’s not unusual to be loved by anyone…..”

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Sammy D…sweet ass or subculture website?

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I’m more amused by the fact AA didn’t actually pay for this ad spot and Daily Sydney decided to put it up themselves.

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I’m with @simple. Are we looking too deeply here?

Although, I am a little confused why you put up someone’s ad if they’re not paying for it

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