Wesfarmers Health retail marketing head and Lyre’s Spirit Co CMO booked for Retail Marketing Summit 2025
Insights into building a powerhouse brand in the beauty and health retail sector, and how start-ups can dominate their chosen industry amongst a sea of competitors, are the two latest sessions added to the roster for Mumbrella’s Retail Marketing Summit 2025.
The first talk, ‘Building Accessibility and Connectedness in the Health and Beauty Retail Market’, will place wellness, beauty and health giant, Wesfarmers Health, under a microscope to explore how it successfully leveraged accessibility, emotional connectedness, and heart to develop a powerful brand catalogue – a roster containing Priceline Pharmacy, Clear Skincare, the SILK Group and more – that defines the Australian beauty and health retail industries.
Delivered by Wesfarmers Health’s head of marketing – retail, Corrina Brazel, and in addition to the above, the session will delve into how Brazel revitalised Priceline Pharmacy’s brand while also discovering the how Wesfarmers’ brands are all connected.
