Western Sydney Wanderers sign on JD Sports as major sponsor in youth push

A-League team Western Sydney Wanderers has announced JD Sports as the club’s co-major shirt partner for the 2018/19 season.

The partnership will see JD Sports’ insignia on Wanderers away and yet-to-be released third shirts.

The new sponsored Wanderers A-League shirts

The sponsorship is part of the brand’s strategy to target Western Sydney’s youth demographic, Western Sydney Wanderers CEO John Tsatsimas said.

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