Westpac CMO Martine Jager to share bank’s 200-year story at Mumbrella Finance Marketing Summit
Martine Jager, chief marketing officer of Australia’s oldest brand, Westpac, will take delegates behind the scenes on the bank’s marketing strategy to celebrate its bicentennial year in the first keynote presentation to be announced for the Mumbrella Finance Marketing Summit in August.
Westpac Group CMO Martine Jager
Jager will speak publicly for the first time about the the development of the year-long celebration, the history of Westpac’s marketing and how it has created a foundation for one of Australia’s best-known brands.
Opened 200 years ago as the Bank of New South Wales, the bank has grown to become one of Australia’s most prominent and enduring brands.
IAG Group chief marketing officer Brent Smart will speak
Also joining the Summit will be IAG Group’s first chief marketing officer, former Saatchi & Saatchi New York CEO Brent Smart, who recently joined Australia’s largest insurance group.
Drawing on more than 20 years of experience across the globe working with brands including Tide, Cheerios and Walmart, Smart’s keynote will challenge the convention that there’s no such thing as low-involvement products, only low-involvement marketing.
Smart’s career, which also saw him running BBDO San Francisco for seven years and working with the creatively revered Colenso BBDO in New Zealand, now sees him charting the course for Australia’s biggest insurance brands including NRMA Insurance, SGIO, SGIC and CGU.
David Woodbridge, MD, the labs consultancy, ProjectWorldwide
Also joining the summit to tackle the challenges of innovation in the industry will be David Woodbridge, managing director of the labs consultancy at ProjectWorldwide. Woodbridge has worked with global and local brands such as Telstra, Compaq and British Telecom, designing and building corporate customer experience centres.
Elaine Herlihy, PayPal CMO
PayPal chief marketing officer Elaine Herlihy will investigate how to make payments emotional and the growing role of emotions in transactions and the changing nature of consumer behaviour.
Other speakers will include Google head of finance Colin Barnard on how control is shifting to consumers, and former M&C Saatchi Australia founding partner and Growth Mantra CEO Simon Corah looking at the road map for marketing in the sector over the next five years.
The Summit will also see the release of exclusive research from financial services specialist marketing agency Yell Creative which will be presented by Yell founders Elizabeth Clark and Nigel Roberts.
Clark and Roberts will reveal where marketers are planning to focus their efforts, what the new emerging channels are, the barriers being faced in areas including trust and engagement and how the rise of the empowered consumer is changing marketing strategy.
You can take part in Yell’s 2017 Australian Financial Marketing Survey here.
Sessions at the Summit will also include a look at how technology is changing the nature of the relationship between banks and their customers, the evolving role of data in driving connection and case studies looking at some of the industry’s most successful marketing campaigns.
Other sessions will review the importance of trust in the sector and look at emerging businesses which are disrupting the way people look at financial services.
Last year’s summit was attended by 250 industry leaders who heard from more than 30 top speakers from brands including ING Direct, Westpac, CGU, Citibank, Budget Direct and Mastercard.
The conference is being curated by Mumbrella’s Simon Canning who can be reached via simon@mumbrella.com.au.
Earlybird tickets, which offer a saving of $100 on the price of a standard ticket, are on sale until July 4. The Summit will be held on August 10 at Doltone House – Hyde Park in Sydney.
topics
Brent Smart
David Woodbridge
Elaine Herlihy
Finance Marketing Summit
IAG Group
Marketing
Martine Jager
PayPal
The Labs Consultancy Project
Westpac
