Creative and production agencies ‘don’t understand mobile’, says GroupM’s head of mobile
The majority of creative and production agencies don’t understand mobile and don’t want to because they leave it in the hands of publishers to create, Group M Australia’s head of mobile has said.
Speaking at Celtra’s Creative Breakfast Briefing, Venessa Hunt said “no wonder” agencies and publishers were “confused about mobile”.
Nice article Rick/Ness, there’s a few that do though 🙂
Media agencies need to also stop booking desktop media plans.