One of the biggest perils of updating Twitter for corporate accounts is that those who take part often have access to several profiles including, usually, their own personal one.
Yet again, Dr Mumbo was inundated with screen grabs of the latest (in this case relatively minor) corporate faux pas.
The error came on the Westpac Twitter profile. Proving that while ANZ’s Barbara may live in bank world, Westpac’s Tweeter lives somewhere far more down to earth, in a message presumably meant for another profile he revealed: “Oh so very over it today”.
Presumably the stresses of talking up business loans and pushing banana smoothies and the like were too much.
In such a situation there are split seconds available to hit delete.
Unfortunately not in this case, where the posting has since been retweeted something like 100 times. And of course screengrabbed for posterity (for which Dr Mumbo thanks his contributors and urges them to continue in the same vein).
It was eventually deleted, and in its place the following message appeared: “Yes, a case of the multiple account slip, here’s hoping you have a better day tomorrow CT! ..Ean”
Among the Westpac team who sign Westpac tweets is one Carlo. Well done for outing him, Ean…