You gotta love a multileveled integrated big idea
Dr Mumbo’s press release headline of the day goes to Draft FCB:
“DraftFCB Creates First Lindt Gold Bunny Hunt for Easter. Agency Devises Multileveled Integrated Big Idea with Mainstream Feeding into Online Experience. National Clue-Solving Challenge to Find and Win $20,000.”
Quite
or…“DraftFCB creates an online game and spends some money to try and get people to it. And It has a prize if you win.”
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… or “DraftFCB Hustles Hidden Hare Hyperbole”
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Heavy Hitting Hare Hoo-Ha Harvests Happy Hoppers?
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