What are the great Aussie ads of the 21st Century so far?

the bigg adAfter Dumb Ways to Die was the only Australian entry on a the best ads of the century so far list Mumbrella asks what are the best Aussie ads since 2000?

Did Australia do well or badly in getting one ad among the 20 best ads of the 21st Century so far, as voted by the Gunn Report?

Given the source of the survey’s love of the big award show winning work (and the fact people were provided with just 30 pre-selected campaigns for the vote), it was probably about par for the course.

However we have to ask – is Dumb Ways to Die the best Aussie ad of the century so far? So we compiled a list of a few of our favourites, and now we’re inviting you to have your say and suggest any we’ve missed (we know there are lots – and we’ll add them in).

In no particular order here are some of the best offerings from the last 15 years from Australia:

Qantas ‘I Still Call Australia Home’ (2009):

Carlton Draught ‘The Big Ad’:

Telstra ‘Rabbits’:

Metro Trains ‘Dumb Ways to Die’:

Tourism Queensland ‘Best Job in the World’:

Yellow Pages ‘Not Happy Jan’:

Carlton Draught ‘Canoe’:

Carlton Draught ‘Beer Chase’:

Tooheys Extra Dry ‘Nocturnal Migration’:

Tourism Victoria ‘Run Rabbit Run’:

Tooheys Extra Dry ‘Tongue’:

AAMI ‘Rhonda & Ketut’:

McDonalds ‘Inner Child’:


Lynx ‘Lynxjet’:

Virgin mobile ‘Warren’:

Virgin Mobile ‘Fair Go Bro’:




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