What we learned from Listnr yesterday
Welcome to a quick Friday edition of Unmade, knocked out on a disrupted (of course) flight back to Tasmania. I’ll say this for the Qantas staff who remain – they try extremely hard in difficult circumstances to get you where you’re going.
Yesterday’s trip to Sydney was for the Audio Amplified event, organised by Southern Cross Austereo’s digital audio arm Listnr.
It was a slick, upfronts-style event, which took over the beautiful sandstone Campbell’s Stores at Circular Quay. It’s the first time I can recall SCA doing something at this scale. The presentation ran several times this week for groups of marketers, media agency personnel and the trade press. We moved between different parts of the building as Listnr told its story, before hearing from a panel of execs and presenters.
Rather like News Corp’s Come Together upfront a few years back, actors portrayed consumers going through their daily routines, consuming Listnr’s products
Unmade Substack
It’s a brave person who predicts that all the transmitters will be turned off. Whilst Europe is moving slowly to analogue switch off (and countries like Norway have already completed that), digital broadcasting is primarily what’s taken its place – particularly in vehicles. I’m not aware of anywhere that’s relying solely on 4g/5g and their successors for distribution of “radio” to the end users. With digital radio in Australia being a couple of decades behind where it is in the UK (for example), I expect we’ll be listening to analogue radio here for many years to come.