Features
When attention becomes disruption as QMS and City of Sydney reviews its street pylons
On this week's Mumbrellacast: QMS and City of Sydney are reviewing the 'communications pylon' rollout after complaints from Sydneysiders. Plus, some final notes on Seven's Upfront following an in-depth interview with sales bosses yesterday. Then a look at sports sponsorships, in the wake of Netball Australia and Cricket Australia parting ways with fossil fuel partners - albeit for different reasons.
Finally starting its rollout, after winning one of the most valuable outdoor contracts in Australia, QMS and City of Sydney are reviewing its slate of ‘communications pylons’, following complaints that the billboards are disruptive and blocking pavements. Hand-in-hand with its new attention study with Amplified Intelligence, set to be rolled out nationally by QMS, the team takes a look at the latest obstacle for City of Sydney and its OOH partner.
Then, a round-up of the top-line details from Seven’s Upfront with a look at Idol’s return, the Bravo content Seven is adding to its slate – and the audience its looking to win with it, a polished BVOD product and whether delivering it all on-screen has an impact.
Finally, Netball Australia had its $15 million partnership with Hancock Prospecting pulled by Gina Rinehart putting the sporting body’s future in limbo, shortly after Cricket Australia also had its key partnership with Alinta Energy pulled, after apparent concerns from team captain, Pat Cummins. What do both say about a new era of sports partnerships, the power of player voices, and which sectors are now willing to front up money for sporting bodies?
A QMS spokesperson said:
“The City of Sydney is working with QMS to review the placement of a select number of assets. This will entail the removal/relocation of those that may pose a significant negative impact to pedestrian movement.
All QMS street furniture assets within the project are fully compliant and have replaced street furniture that is over 20 years old. This has seen all assets go through formal Development Applications (DA) processes via the City of Sydney town planning department, including strict adherence to the City of Sydney’s Street furniture Placement Guidelines, the Disability and Discrimination Act (DDA), and the Disability Standards for Accessible Public Transport (DSAPT) requirements for bus shelters.
In most instances the new network has replaced the existing locations that already carried street furniture, and the new stand-alone communication pylons have replaced the old telephone booth-mounted advertising panels.”
Episode Breakdown
- QMS, City of Sydney and the latest road (pavement) block (01:38)
- Seven’s Upfront wrap-up (13:17)
- Where next for sporting bodies and partner brands? (23:16)
This article’s headline was updated after publishing.
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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