When copywriters didn’t copy
Dave Trott harks back to a time when not everything was a recycled idea, and questions if advertising can ever be truly original.
One of the most impressive things I heard about advertising was in a men’s lavatory.
I was standing at the urinal and Dennis Hopper was standing next to me.
It was in Berlin and we were both on an awards jury.
Great perspective, great read – thanks Dave.
“Trying something new instead of copying – imagine that.”
Can’t picture that.
I used to work with a CD who had a ‘flash file’ It was a folder of advertisements he thought were good. When he got a brief, and that wasn’t often as we tried to keep them away from him, he would dig through the flash file and recycle one of them. He was an early conservationist. Now forgotten of course.
That’s nothing @Groucho. I used to work with a CD who ripped off an award winning ad from NZ early in his career and then pleaded innocence! Then, years later, borrowed a line from a defunct US airline and tagged it on a TVC for our national carrier. As if no one knew. Sigh.