Dr Mumbo

When News Corp journos do maths

Demographics has never been Dr Mumbo’s strong point.

But then again, he suspects that maths has never been the Adelaide Advertiser’s strong point either.

Or perhaps there’s another explanation available for why, in a nation of 24 million, 36 million of them are apparently on prescriptions for mental health medications.

(The answer, by the way, would appear to lie with the fact that this was the number of prescriptions issued, not the number of Australians.)

Still, the publication comes from the same stable as the Daily Telegraph, which over Christmas performed some deep demographic analysis in order to advise women that the best places to meet men are in suburbs with prisons.

Dr Mumbo presumes the anguished expression on the face of the image library model represents a News Corp journo trying to do maths.


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