When’s a good time to talk about crisis PR?
When a crisis strikes is not the time to look at implementing a comms plan, says crisis comms expert Gerry McCusker, who reveals the five events that signal when it’s time to refresh your company’s crisis comms strategies, in this guest post.
A corporate affairs pal of mine left me feeling a bit sheepish and, in all honesty, sort of shamed the other week.
Clearly, Joe believes it’s inappropriate for PRs or brand experts to speak/spruik about PR disasters as they’re unfolding. It marks them out as “spivs”, he writes. And, because I’d just sent out my regular issues management newsletter (which used Dreamworld as subject line bait to grab topical attention), I felt my pal was softly ‘spivving’ me as well.
