Lessons every company needs to learn from the mishandling of the Dreamworld tragedy

The communications around the tragic deaths of four people at Dreamworld last week has been described as the ‘PR fail of the year’. James Wright looks at what every brand can learn from it.

Over the Easter break this year we took a family holiday to the Gold Coast visiting a number of the theme parks with a couple of very excited young children. Like thousands of families we had a lot of fun.

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Whilst we didn’t visit Dreamworld, the saddening events of this past week felt all too real and scary, and my thoughts and prayers are with the families and friends of this terrible accident.

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