While Coles and Woolies are under the pump, ALDI is going on holiday

In what is being dubbed an Australian first for supermarkets, ALDI is launching a new travel range.

While supermarket giants Coles and Woolworths continue to deal with legal proceedings brought forward by the Australian Competition and Consumer Commission (ACCC), ALDI has launched a new online portal where shoppers can browse “ALDI escapes, cruises and tour deals” through a new partnership with Ignite Travel Group.

“We are excited to be taking off in a new direction to make planning and booking a holiday a more enjoyable experience for Australians and in our signature, Good Different way with ALDI Holidays. This service, in partnership with Ignite Travel, will unlock incredible value and help all types of travelers create truly unforgettable experiences,” ALDI Australia group director, Rodney Balech, said.

“With ALDI Holidays we’re bringing our Special Buys to the skies, offering savvy travelers premium holiday options. From budget-friendly bliss to extravagant escapes, there are different levels of luxury for every keen explorer.”

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