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While Coles and Woolies are under the pump, ALDI is going on holiday

In what is being dubbed an Australian first for supermarkets, ALDI is launching a new travel range.

While supermarket giants Coles and Woolworths continue to deal with legal proceedings brought forward by the Australian Competition and Consumer Commission (ACCC), ALDI has launched a new online portal where shoppers can browse “ALDI escapes, cruises and tour deals” through a new partnership with Ignite Travel Group.

“We are excited to be taking off in a new direction to make planning and booking a holiday a more enjoyable experience for Australians and in our signature, Good Different way with ALDI Holidays. This service, in partnership with Ignite Travel, will unlock incredible value and help all types of travelers create truly unforgettable experiences,” ALDI Australia group director, Rodney Balech, said.

“With ALDI Holidays we’re bringing our Special Buys to the skies, offering savvy travelers premium holiday options. From budget-friendly bliss to extravagant escapes, there are different levels of luxury for every keen explorer.”

Starting from Wednesday, ALDI shoppers can look at purchasing a number of deals, including a five-night stay in the Whitsundays, seven nights in Vanuatu, Fiji and or Thailand.

Tour options also include ten nights in South Africa and Sri Lanka, while Royal Caribbean Cruise bookings through the Pacific Islands can also be made.

Ignite Travel Group CEO, Ryan Thomas, said the launch comes at a time when Australia’s travel industry is seeing record numbers for international cruise holidays and small group touring.

“ALDI Holiday customers can expect incredible savings with these exclusively curated holiday packages including flights, local experiences and more, covering some of the most popular destinations around the world, that can conveniently be booked online or via the dedicated ALDI Holidays Sales Centre,” Thomas said.

“Whilst the collaboration also aligns to our goal to support and grow our supplier channels to deliver an unparalleled distribution network for our partners where everyone wins. We’re excited about the future of our partnership with ALDI.”

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