White Agency hires new Melbourne MD

mat-metcalf-white-agencyDigital consultancy The White Agency has made a senior hiring to its Melbourne office with Mat Medcalf taking on the GM role.

Medcalf, a former head of innovation at Naked Communications in Sydney, was most recently commercial director of Melbourne comms agency Spin Communications.  

He replaces Travis Gribbon, who departed a couple of months ago. Medcalf said: “In this climate, clients are increasingly looking for powerful yet cost effective ways to gain market share and customer engagement.”

White Agency CEO Miles Joyce told Mumbrella: “Melbourne is a very important market for us so this appointment is crucial.”

The White Agency, which is affiliated to holding company STW, originally set up its Melbourne office a couple of years ago to service client Sensis.


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