WhiteGrey looks to The General Store again for new ECD

Kalila Welch

April 21, 2023 10:14

WPP creative agency WhiteGrey has appointed The General Store’s Reeshma Bhanji to the newly created role of executive creative director, based in the agency’s Sydney office.

Bhanji follows former The General Store group account director, Olivia Kaufman, who was brought in as managing partner at WhiteGrey in July 2022.

Bhanji joins the agency after three years as creative director at The General Store. She has also spent over 12 years helming her own design agency, Flying Fish Design.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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