F.Y.I.

Who Gives A Crap reimagines Winnie-the-Pooh to fight deforestation

December 11, 2023 1:47

Toilet paper brand Who Gives A Crap (with help from TBWA\Melbourne and Eleven) has released an environmentally conscious reimagining of Winnie-the-Pooh – ‘Winnie-The-Pooh: The Deforested Edition’ – to raise awareness of deforestation.

The announcement:

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Topics

Eleven Harrison Webster Maria Chilewicz Max Reed TBWA\Melbourne Who Gives A Crap Winnie the pooh

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Who Gives A Crap reimagines Winnie-the-Pooh to fight deforestation

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