Dr Mumbo

Who made the list for lunch with Rupert

The Australian Rupert Murdoch

In case you haven’t seen the media sections of today’s national newspapers News Corp chairman Rupert Murdoch is in Sydney inspecting the troops.

And to celebrate he threw a lavish lunch at restaurant Catalina, where he served up an “entree of marron tail or pork belly, and main of kingfish or beef tenderloin.” according to The Australian’s newly founded lunch column.

But while the papers made much of the tight security and who’s who of the political establishment who made the journey to pay homage, Dr Mumbo was most interested in which media buyers had caught the favour of the newspaper baron.

Among the senior agency figures in the room were: Dentsu Aegis’s CEO Luke Littlefield and Carat chief investment officer Paul Brooks; Omnicom head Leigh Terry plus OMD’s CEO Peter Horgan and PHD’s boss Mark Coad; GroupM had Mindshare’s CEO Katie Rigg-Smith and Maxus’s outgoing CEO Jon Chadwick; IPG Mediabrands had UM’s CEO Mat Baxter and Initiative’s CEO Lee Leggett; while Publicis had ZenithOptimedia’s CEO Ian Perrin and Match Media’s CEO John Preston enjoying a feed.

The event appears to be relatively light on intrigue, although many noted the presence of the NRL executives such as CEO Dave Smith just one day after Nine announced a bumper new deal, while one media buyer admitted that security was so “hyper vigilant” one of them even followed him into the bathroom at the restaurant.

Sadly the speeches were short with Robert Thomson serving as a the warm up for Rupert who praised NSW Premier Mike Baird, who was among the powerful in the room, noting how he had brought a “business focus ” to the state something which he noted former (Labor) Premiers had not.

The media mogul even tried his hand at humour telling the room: “This is the first time I have brought the whole News Corp board to Australia and given it’s the middle of winter, I’m sure they’ll be back.”

Dr Mumbo can only hope the next time the board comes to town his invitation to lunch doesn’t get lost in the post…


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