Features

Who’s the top performer in April’s campaign round-up? The answer is in the keg

In this week's Mumbrellacast, the team unpacks what Grant Blackley's departure means for SCA, followed by a detailed look at the latest Arktic Fox study results, which said Australian marketers are "grossly ill-prepared" when adapting to new privacy standards. Plus, Cocogun's Ant Melder and VMLY&R's Alison Tilling dial in for an audio campaign review.

May 3, 2023 4:07

by Darcy Song

Monday saw a significant leadership move at Southern Cross Media Group (SCA), which announced that its managing director and CEO of eight years, Grant Blackley, will depart the business in June. While rumour had been circulating, the news was big enough to dominate media publication headlines for the week so far. The team analyses how SCA has been performing commercially under Blackley’s guidance so far, and considers what his departure could mean for the business.

Then, new research from Arktic Fox found a surprising discrepancy between what Australian marketing leaders should care about and what they actually care about. While the company expected data privacy to be an area that ranks higher on the radar of marketing leaders, the findings suggested “there was a lack of awareness and understanding” of the full impact that changes will bring about and “the need to start preparing now”. The team unpacks where marketers should go from here.

All these discussions before an audio campaign review with co-founder and creative partner at Cocogun, Ant Melder, and chief strategy officer at VMLY&R, Alison Tilling. Looking at recent works from Harvest Snaps, Doordash, Carlton Draught, The Reject Shop and Superloop, the pair says while there were some decent candidates this time round, there is one winner. Listen below to find out.

Episode Breakdown