The Reject Shop appoints Thinkerbell, launches new brand campaign

The Reject Shop has appointed Thinkerbell as its consolidated partner, marking the partnership with the launch of a new brand campaign.

The appointment sees the agency responsible for the discount retailer’s marketing strategy, all media (offline and digital), and creative.

Spot B 30″ 

Having already commenced work, Thinkerbell and The Reject Shop have this week launched a “Rethink The Reject Shop”, a new campaign that seeks to position The Reject Shop as a trusted retailer that stocks big brands essentials at low prices, helping customers through the current cost of living crisis.

The campaign is live across BVOD, out of home, radio and social.

Andrew Stein, chief customer officer at The Reject Shop said of the appointment: “We’d been looking for a partner that would be able to help us strengthen our brand strategically from both a creative and media perspective, and had heard great things about Thinkerbell. We’re looking forward to working closely with the team at Thinkerbell as we continue to grow and evolve our business and marketing strategy.

Margie Reid, CEO of Thinkerbell added: “The Reject Shop is a brand with a strong and loyal customer base, and the team at Thinkerbell are excited to play a part in the evolution of their brand, communications and media as they continue to grow and deliver for them, effective results, or as we like to say ‘measured magic’. This first evolution of the brand challenges customers to rethink the way they save, with Reject Shop customers coming out on top every time.”

The Reject Shop’s last major brand campaign ran nine years ago. Created by indie agency Spinach, the campaign encouraged customers to “get savvy” with a reworked version of the Partridge Family Song, “Come On, Get Happy”.


Client: The Reject Shop

Creative Agency: Thinkerbell

Media Agency: Thinkerbell

Production Partner: Magnetizer


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