Why equality is a dirty word for marketers
Academia’s male focus has led to the advertising industry looking through a male lens that reflects the past, says Bec Brideson.
Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam. Google ‘Father of Marketing’ and get a grey man. One grey man repeated in particular – Phillip Kotler.
Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. From the mind of this great man, marketers were blessed with the guidance of his principle concepts of market segmentation, positioning and Marketing 1.0 – 4.0.
