Why Klook chose a fully independent agency village

Travel booking platform Klook has announced a new local agency village completely made up of independents. Mia Bacarro, the brand’s senior marketing manager of ANZ, talked Mumbrella through the decision-making process.

Aiming to bolster the brand’s presence in Australia and New Zealand, on Monday Klook named Hatched as its new media partner, Paper Moose as its creative partner, The Attention Seeker as its social agency, and has retained The Lucid Agency as its PR partner.

The decision to choose new agency partners came as the travel brand found itself at an “opportune time” to double down on brand-building, according to Bacarro. She said “the time was now” to get audiences to learn more about what Klook is, what it offers, and what the brand stands for.