SBS claims audiences at 50-year high
SBS is reaching the biggest audience in its 50-year history as it prepares for federal election coverage it claims is “critical to the health of democracy”.
Managing director James Taylor spoke to Mumbrella on Monday morning, as SBS begins to ramp up its national election coverage.
The station is broadcasting content in 60 languages across linear and digital platforms, with short-form videos, podcasts, rolling news blogs, live debates, documentaries, and election-focused episodes of The Point, Living Black and Insight going out to what Taylor is claiming is the largest audience in the station’s history.
So they want MORE taxpayer money? If ratings are so fantastic why aren’t they getting advertisers to pay more? Cause it’s all BS that’s why. They operate across so many platforms they can hide how badly they are doing in reality by these large aggregates and millions of ‘viewing hours’ that no one understands let alone can cost for ad purposes.
And THEY reckon they are good for democracy? They are not even transparent enough to show us – the public that pay for 70% of SBS – who is watching or I would imagine NOT watching. SBS is bigger now than ever before? Wow what a surprise – the population has doubled since SBS was launched. Means nothing.
Give us some facts as to WHY we need to increase funding to a media organisation when YouTubers in cupboards are getting millions of views with no gov support whatsoever.
Ahh yes, the old “we’re critical to democracy” chestnut.. Gimme, gimme, gimme.. ??
It’s the same mantra the ABC uses, along with the classic “without bias or agenda”. As soon as I hear, or read, that slogan I just know it’s coming from a Left Wing, taxpayer funded echo-chamber.
And, as the previous poster commented, if ratings are so good, your advertising revenue should be up too. Maybe the SBS should be converted into a subscription
service, to really tap into all of those new viewers ?