Whybin\TBWA appoints BBH’s Gary McCreadie and Wesley Hawes as ECDs

McCreadie and HawesWhybin\TBWA has hired London-based BBH creatives Gary McCreadie and Wesley Hawes as its new executive creative directors following the loss of Dave Bowman and Matty Burton to Special Group.

McCreadie and Hawes – who have won a number of awards for their work for Unilever’s  Axe/Lynx brand – briefly worked for the agency about five years ago.

In an announcement tonight, Paul Bradbury, CEO of Whybin\TBWA, said: “Gary and Wes are one of the most exciting creative leadership teams in the world right now.

“They respect the power of big platform campaign ideas, having been in the engine room at BBH, working on ‘The Lynx Effect’ for Unilever, ‘Keep Walking’ for Johnnie Walker, and the ‘We Own the Weekend’ campaign for The Guardian.

“They are outrageously funny, down to earth and strategically driven. They will fit in brilliantly.”

Scott Whybin, chairman and regional creative director of the agency, said: “It’s always very satisfying when great creative people return to work for us.

“Having worked for us in Sydney before, they get the tone and pace that is required, plus they have had world class training and experience at BBH London. They are ready to put their own mark on an agency.”

No official start date has been announced for the new team, with it understood Bowman and Burton are set to leave well before Christmas.

Miranda Ward


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