Sydney’s Taronga and Western Plains Zoo has appointed Whybin\TBWA\Sydney to handle its advertising after a four-month pitch that involved at least ten agencies.
Whybins displaces incumbent Ogilvy.
Paul Davies, the zoo’s GM of marketing, guest and commercial operations, said: “We are working towards our July school holidays with the agency, but you will see us launching a whole new integrated platform. Whybin really impressed us with its integrated and digital approach, which is a major focus for the zoo now.”
Whybins boss Paul Bradbury said: “We have the opportunity to create a difference, in how people think about the zoo and animal conservation in general. That itself provides an incredible motivation to produce some strong work.”
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