Whybins wins Taronga Zoo from Ogilvy

Sydney’s Taronga and Western Plains Zoo has appointed Whybin\TBWA\Sydney to handle its advertising after a four-month pitch that involved at least ten agencies.

Whybins displaces incumbent Ogilvy.

Paul Davies, the zoo’s GM of marketing, guest and commercial operations, said: “We are working towards our July school holidays with the agency, but you will see us launching a whole new integrated platform. Whybin really impressed us with its integrated and digital approach, which is a major focus for the zoo now.”

Whybins boss Paul Bradbury said: “We have the opportunity to create a difference, in how people think about the zoo and animal conservation in general. That itself provides an incredible motivation to produce some strong work.”