Whybin\TBWA\Tequila launch campaign for ComTel prepaid mobile
Whybin\TBWA\Tequila has launched its TV and print campaign for telco ComTel’s new prepaid mobile offering.
The It’s Alright To Be Tight campaign promotes 15c text and calling and no connection fees.
The three-ad series has launched initially on WIN and NBN TV, and will be accompanied by print, online and in-store retail activity.
Credits:
Executive Creative Director – Garry Horner
Creative Director – Matt Kemsley
Group Head – Ryan Bernal
Campaign Manager – Tim Gray
Head of TV Production – Sean Ascroft
Production House – Gobstopper
Director – Perry Westwood
Production House Producer – Toby Towell
Photographer – Chris Beghin
Not funny. Cliched drivle.
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That’s a pretty classic campaign — think you’re being a tad one-eyed there Gez. Though, admittedly, your French pronunciation of ‘drivel’ does position you as an aesthete and aficionado of all things cinematic, so I shan’t argue the point.
In order of quality I’d say:
1) The first one (free wine)
2) Funeral
3) Dental floss
The dental floss piece is a bit of a one-gag pony (think I’d tune out on a second or third viewing) but the others are class. Nice angle to embrace and celebrate skin-flintedness for a mobey campaign — reminiscent of Virgin’s Beancounter product. It’s hard to identify with that guy’s mullet (is that a moulet Gez?) but to be honest, who doesn’t shop at Woolies for the free cashews?
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They’re all pretty good but I thought Floss was the best of the series. It was picked in our Best 6 of the Week on Bestads in early September.
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