Wild Turkey launches new global campaign in Australia first

July 23, 2021 12:36

Wild Turkey has launched a new global campaign ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, actor Matthew McConaughey.

Australia will be the first country worldwide to see the new campaign. It also marks the first global communication since the previous ‘Real Bourbon, No Apologies’ platform.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.