Will Google’s changes to third-party cookies impact your marketing? Download Cheetah Digital’s ebook and evolve your strategy now
Google’s changes to third-party cookies in 2022 will impact the way brands execute digital marketing strategies. Forrester leading software solution provider Cheetah Digital have provided a free ebook, with case studies from leading brands who have shifted their data strategies, and reaped the rewards.
In 1994, 24-year-old computer programmer Lou Montulli started using pieces of code he called “cookies” to determine whether visitors to a site called “Netscape” were returning or new. The same year, an ex-investment manager named Jeff Bezos started an online bookstore.
While Netscape has faded from memory, the online bookstore became Amazon.com, the most disruptive retail model since the department store. Central to Amazon’s success was a hyper-personalized offering, seamless user experience, and eerily accurate targeting. All fuelled by the cookies that made Netscape so groundbreaking.
To download Cheetah Digital’s ebook, follow the link.
Forrester leading software solution provider, Cheetah Digital helps marketers with acquisition, personalised engagement, and customer loyalty.
