Wine company launches trivia app

Wine company Brancott Estate has launched a smartphone app that offers quizzes, competitions and New Zealand trivia.

The announcement:

In a first for a New Zealand wine brand, Brancott Estate has launched a new smartphone application which brings together the worlds of wine and entertainment in 14 unique experiences.

Named the ‘World’s Most Curious Bottle’, the smartphone application (app) is the next step in the Brancott Estate ‘Stay Curious’ campaign, letting wine lovers see where their curiosity will lead them by transforming a bottle of Brancott Estate into a portal for both entertainment and wine-focused education.

All newly packaged bottles in the Brancott Estate Classic still range feature a QR (quick response) code, via which consumers are invited to download the ‘World’s Most Curious Bottle’ app on their smartphone. The free app is designed for Apple and Android smartphone platforms and can only be accessed from Apple and Android online app stores. Once downloaded, the app allows smartphones to interact directly with the Brancott Estate bottle.

Pernod Ricard New Zealand Managing Director Fabian Partigliani says that with a history founded in innovation in New Zealand, Brancott Estate is leading the way with the use of digital technology by allowing wine lovers to directly interact and engage with the brand via the app.

“As the winemakers who pioneered Marlborough Sauvignon Blanc, staying curious is integral to the brand’s DNA and this is the next exciting evolution. We wanted to bring this curious experience to life in a tangible, engaging and interesting way. The World’s Most Curious Bottle has allowed us to capture the essence of Brancott Estate while enriching our consumers’ experience.

“While many apps offer just one experience to consumers, the World’s Most Curious Bottle App delivers consumers up to 14 unique experiences covering an array of wine-specific content and entertainment. We’re proud to extend our Stay Curious platform and offer this exciting innovation to our consumers.”

The app works by prompting consumers to focus their smartphone’s camera on different parts of any new-label Brancott Estate Classic still range bottle to enable the various experiences.

There are a number of triggers on the new labelling that the app will recognise, including the front label, QR code and back label map.

Consumers are offered a total of 14 different experiences, ranging from virtual visits to Brancott Vineyard in Marlborough to an augmented reality flight with a native New Zealand falcon, tasting notes and food-matching information, and a fully interactive guide to Marlborough’s weather across the seasons.

The World’s Most Curious Bottle App can be accessed via all Brancott Estate Classic still range bottles carrying the new packaging and will be available free in Apple and Android app stores from 30 January 2012.

Source: Brancott Estate press release


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