Dr Mumbo

With newspapers you’re wrong forever

john-hartigan-australianSo let’s do some role playing. You’re a sub on The Australian.

Your boss has just given a speech about the health of newspapers.

You’ve got to put a headline on the speech.

Do you a) Check the spelling of the word “newspapers” in the headline or b) Not check the spelling of the word “newspapers” in the headline? Remember, your career may depend on the choice you make.

As an aside, regular readers may recall that in his speech News Ltd boss John Hartigan took Mumbrella to task for our use of the phrase “never wrong for long”. Funnily enough, one of the times it was deployed was after a reader pointed out a typo – we’d also spelled the word as newpapers. But that’s the difference between newspapers and online. With newspapers, you’re wrong forever.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing