Woolies attracts Pokemon fans with outdoor billboard lure
As brands continue to find ways to cash in on the phenomenon that is Pokemon Go, Woolworths has found an affordable method to drive fans of the game into its stores.
The retailer took a half-an-hour of time on Ooh Media’s giant Bourke Street board several days ago to post a map, directing fans to lures in its nearby store which had been set to attract Pokemon.
With lures costing about $2 per piece the stunt proved a cheap way to drive customers to the store from the mall on Friday afternoon.
Ooh Media CEO, Brendon Cook, said the explosive popularity of the game was suited perfectly to outdoor digital.
“The really quick wins for us, as demonstrated by the Woolworths’ execution, is to create pop-up activations around key Pokemon locations or even purchase ‘lures’ to attract Pokemon to your chosen location and, of course, in turn, people,” Cook said.
The map highlighting nearby Pokestops and the lures inside Woolworths ran on a 15-second rotation for half-an-hour.
Hopefully the hordes of Pokemon Zombies didn’t scare off all the actual customers!
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Pity the Woolworths in QV is underground and blocks out 4G coverage! Can’t catch ’em all without an internet connection.
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Great way to burn woolies money. I actually wonder if anyone that planned this activity actually play Pokemon or have they been reading news.com.au. If you play Pokemon and you live in Melbourne you would know there is a huge amount of pokestops activated with lures. Looking at the pokestops on the Ooh media billboard the Pokestops is not really in close proximity to this store to actually validate this activation. You would need multiple pokestops with lures to make it worth while for Pokemon fans to troll to those locations. It’s not woolies can choose to Lure inside their store lol the game at the moment isn’t designed like this.
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