Woolies attracts Pokemon fans with outdoor billboard lure

As brands continue to find ways to cash in on the phenomenon that is Pokemon Go, Woolworths has found an affordable method to drive fans of the game into its stores.

Ooh PokemonThe retailer took a half-an-hour of time on Ooh Media’s giant Bourke Street board several days ago to post a map, directing fans to lures in its nearby store which had been set to attract Pokemon.

With lures costing about $2 per piece the stunt proved a cheap way to drive customers to the store from the mall on Friday afternoon.

Ooh Media CEO, Brendon Cook, said the explosive popularity of the game was suited perfectly to outdoor digital.

“The really quick wins for us, as demonstrated by the Woolworths’ execution, is to create pop-up activations around key Pokemon locations or even purchase ‘lures’ to attract Pokemon to your chosen location and, of course, in turn, people,” Cook said.

The map highlighting nearby Pokestops and the lures inside Woolworths ran on a 15-second rotation for half-an-hour.


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