Havas eyes lucrative entertainment marketing sector with launch of new division

Havas has officially launched its Sports and Entertainment division in Australia, looking to take its share of the burgeoning sponsorship market.

The new division is being led by general manager, Francis Coady, who has worked in sports and entertainment for the past 15 years, most recently at brand partnership agency Merchantwise in Los Angeles, where he dealt with major Hollywood studios around the TV and film space.

Coady told Mumbrella that while a number of local agencies were working well in the sports space there is a “world of opportunity” in entertainment, particularly with local brand integrations in Hollywood films.