Woolies roll-out continues with two more ads to air tonight
More versions of the new brand campaign for Woolworths from Droga 5 go to air tonight featuring employees and suppliers.
There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.
As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.
Quite a lacklustre campaign.
I just don’t get what is new here.
Same proposition,same tactic as20 years ago.
Whether I like ads or not as customer I like that Coles always has something new to offer.
really don’t get this campaign at all.
It’s personality based stuff building on the original M&C campaign adding dimension to ‘Fresh Food People’ but they’re too offbeat to have broad appeal and there’s no customer benefit in it.
for a brand like Woolworths which is under threat from an aggressive competitor, there’s just nothing compelling here to encourage people to reassess the brand. It’s not damaging, but the message just isn’t strong enough to cut through and have an impact
slightly likeable, rather obscure wallpaper
Anything is better than watching some Olympian woodenly reciting a leaden script (“the Coles Win A Trip promotion” must be the blandest title in the history of advertising) or a beloved comedian debasing herself to flog loyalty cards, and I’m glad Woolies has gone for something a bit more creative and high-concept, but these ads are dreary and a bit annoying to sit through.
It’s early days in the campaign by the looks of it but so far – great stories about the people behind the brand told in a very interesting and entertaining way. I’m also glad to see they have not only held onto but also strengthened the original positioning after Coles weak attempt to steal it. So far so good D5!
Remarkably lukewarm from supposed hotshop, so underwhelmed right now.
I actually really like them. They have a really nice feel to them. And Gossling is the icing on the cake. Nice work!
Total pooh