Woolies roll-out continues with two more ads to air tonight

More versions of the new brand campaign for Woolworths from Droga 5 go to air tonight featuring employees and suppliers.

There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.

As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.

The staff come after a casting call featuring 400 people which was eventually whittled down to 55 call-backs and eventually cast nine people.

Among those featuring was truckie Harold Haigh, who travelled to South Australia for the shoot, his first time on a plane despite 20 years on the road.

The production featured four crews shooting simultaneously across the country, on formats including 16mm, digital, VHS and iPhone. The entire project was overseen by Exit director Amy Gebhardt .

David Nobay, Droga5 Creative Chairman added; “A lot of people scratched their heads when they saw Droga5 and Woolworths together in the same sentence, but I’d like to think that this work proves it was a smart idea for both of us.”

Lizzy Ryley, Woolworths General Manager of Marketing said; “I said when we announced our appointment of Droga5 that they are a highly innovative agency with a great reputation for strong creative ideas and strategic planning skills. These skills were invaluable in the development of this campaign and I thank the teams from Droga5 and Woolworths for their hard work.”

The new Woolworths music track `Monday, Tuesday Wednesday – I Love You’ which was originally recorded in the late 1940’s by the Big Band vocalist Kitty Kallen with Lawrence Welk and his Champagne Orchestra. The track was re-recorded by Gossling (Helen Croome) .


  • Creative Chairman: David Nobay
  • Executive Creative Director: Duncan Marshall
  • Creative Director: Mike Spirkovski
  • Agency Producer: Amanda Bennie
  • Production Company: Exit Films
  • Executive Producer: Emma Lawrence
  • Director: Amy Gebhardt
  • Producer: Leah Churchill-Brown
  • Food Unit Dir: Stephen Carroll
  • Food Unit Producer: Suzanne Mallos
  • Transitions Unit Director: Jono Hill
  • Transitions Unit Producer: John Sandow
  • 4 th Unit: Grantley Smith
  • Head of Client Business: Jamie Clift
  • Group Business Director: Lisa Milner
  • Business Director: Rekishia Jessup
  • Executive Planning Director: Justin Graham


  • Managing Director of Woolworths Supermarkets & Petrol: Tjeerd Jegen
  • General Manager, Marketing, Supermarkets: Lizzy Ryley
  • Business Manager: Carly Bowra

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