News

Woolworths brings back Earn & Learn program

Woolworths’ Earn & Learn program has relaunched for 2017 with a national campaign featuring a kids-only band.

The 30-second commercial features an all-kid band sining in a school hall while children stick their Earn & Learn stickers on the wall.

The Earn & Learn program allows schools to earn equipment by shopping at Woolworths and collecting Earn & Learn stickers.

For every $10 spent, one sticker is earned.

Schools can register online and browse Woolworths catalogue.

M&C Saatchi is Woolworths’ creative agency of record.

Michael James, director of stores at Woolworths, said in a statement: “At Woolworths our aim is to be an active contributor to the local community and we know from
previous campaigns that Earn & Learn impacts schools and early learning centres in a positive way, by providing them with much needed equipment.

“We also love seeing the great work schools undertake to inspire our future generation and we’ll be recognising and celebrating their efforts also during the campaign with our very first Inspiring Schools Awards.”

Credits:

  • Woolworths
  • Andrew Hicks – Director of Marketing, Supermarkets
  • Nick Chapman – General Manager, Brand
  • Cassie Wheeler – Marketing Communications Manager
  • Jessica Syam – Marketing Communications Specialist
  • Rachael White – Assistant Marketing Manager
  • Sarah De La Mare –  Marketing Manager – Programs
  • Jamie Espinosa – Media Specialist
  • Peter O’Sullivan – Head of Public Relations, Community & Sponsorships
  • Menreet Kaur – Public Relations Manager
  • M&C Saatchi
  • Tom McFarlane – Creative Partner
  • Michael Andrews – Executive Creative Director
  • Paula Keamy – Associate Creative Director
  • Niccola Phillips – Head of Art
  • Rod James – Head of Moving Image
  • Bettina Stephenson – Senior Account Director
  • Lewis Harvey – Senior Account Manager
  • Olivia Reddy – Assistant Broadcast Producer
  • Production Company: The Sweetshop Films
  • Melanie Bridge – Director
  • Kim Kirby – Producer
  • Edward Pontifex – Executive Producer
  • Ben Kucharski – Freelance Editor
  • The Butchery: Post Production (offline)
  • Vandal: Post Production (online)
  • SongZu: Mesh Sathiah, Sound – Creative Director
  • Music:
  • SongZu: Let’s Stick Together
  • PPR
  • Annike Morgan – Director of Marketing Communications
  • Meghann Sinclair – Account Director
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