Woolworths brings digital, creative and media businesses together in ‘innovation hub’

September 16, 2020 10:03

Woolworths has created an ‘innovation hub’ in Surry Hills’ Seidler building housing its digital, creative, and media businesses.

The hub comprises digital arm WooliesX; the creative agency powered by M&C Saatchi, Greenhouse; Mike Tyquin-led media business Cartology; and the newly-created digital and data arm of Big W, BIGWX.

The Dentsu Aegis Network bespoke agency Woolworths@DAN will also continue as part of Greenhouse’s model.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

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Woolworths brings digital, creative and media businesses together in ‘innovation hub’

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