Woolworths steps up ‘Cheap Cheap’ price-based messaging in new ad

Woolworths has rolled out its second ad with the new ‘Cheap Cheap’ slogan, with green birds singing to the tune of Rockin Robbin about how cheap the products are.

Two weeks ago the supermarket unveiled the new brand device of the green birds and ‘Cheap Cheap’ slogan in an ad for its cut-price white bread.

The latest ad showcases a range of products with the birds helpfully pushing them towards customers in a store.

The new device sees the chain look to compete on price as rival Coles gains market share using the same strategy, and sees Woolworths move away from its more brand and provenance focussed messaging.

Woolies moved its creative account from Droga5 to Leo Burnett in March.


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