Woolworths ‘plays its own game’ by launching price cut campaign

The price wars between Australia’s major supermarkets are heating up as Woolworths launches a price cut campaign tomorrow, which the retailers says will save families almost $400 a year.

In the wake of Coles’ ‘down down’ price cut campaign which added Milo and Vegemite products to its list of price reduced items earlier this month, Woolworths has announced it will slash the prices on hundreds of products by up to a third.

However a spokeswoman for Woolworths said the campaign is not in response to Coles’ ‘down, down prices are down’ campaign.

“We play our own game,”, a Woolworths spokesperson told Mumbrella.

Woolworths said the campaign was prompted by customer feedback that showed finding savings in the family budget is more important now than ever as there are rising concerns about the high cost of living.

Woolworths price cuts

Woolworths managing director Tjeerd Jegen said there will be between 40 and 50 ‘Every Day Value’ price cuts in every aisle on average, including products MSA Australian beef steaks, deli ham, Tip Top bread, Western Star Butter, Arnott’s multipacks, and International Roast Coffee.

Although there has been some above the line marketing spend, Woolworths said the campaign will run mostly in-stores from tomorrow for at least six months.

The campaign has also received media coverage on Radio 2GB and  on Channel Nine.

“It’s our job to make life easier for our customers, every day, by making sure they are saving on the essential items that they buy most often,” Jegen said in a press release.

“We have taken a single-minded focus to delivering savings to our customers, lowering the price of literally hundreds of our most popular products across the store.”

Customers will find between 40 and 50 ‘Every Day Value’ price cuts in every aisle on average, he said.

“While we know that Woolworths is consistently cheaper than Coles on a comparable basket across the store, we are constantly looking for new ways to offer our customers ways to save.

“Looking at an average basket, Every Day Value price cuts could save Australian families more than $200 between now and Christmas, and almost $400 in a year on some of the most popular products on their shopping lists.

“The hundreds of Every Day Value price cuts that we are launching are just the beginning of our commitment to delivering more savings every day on essential family items. These prices will stay down for at least six months, and we have even more great savings in store for our customers – every day.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.