The Works wins Foxtel’s Presto

Tim Burrowes

October 1, 2013 9:37

Creative agency The Works has been added to the Foxtel roster with a brief to launch new film subscription streaming brand Presto.

The Works saw off one other agency in the pitch to launch the new brand, which was revealed by Foxtel a week ago. The brief includes above the line advertising along with DM.

Paul Swann, Creative Partner at The Works said: “It’s not everyday that an agency gets the opportunity to launch a new brand so we’re thrilled that Foxtel has decided to partner with us for the launch.

“Presto gives us the chance to get involved in a sector of entertainment that is rapidly emerging.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.