Creative agency The Works has been added to the Foxtel roster with a brief to launch new film subscription streaming brand Presto.
The Works saw off one other agency in the pitch to launch the new brand, which was revealed by Foxtel a week ago. The brief includes above the line advertising along with DM.
Paul Swann, Creative Partner at The Works said: “It’s not everyday that an agency gets the opportunity to launch a new brand so we’re thrilled that Foxtel has decided to partner with us for the launch.
“Presto gives us the chance to get involved in a sector of entertainment that is rapidly emerging.”
Michelle Hall, Presto’s head of brand and acquisition marketing, said: “We’re excited to be collaborating with The Works to develop and launch a great new brand, on a new platform to delight movie-loving Australians looking for a new way to access movies.”
Other wins for the Sydney based creative agency in the last couple of months have included NRMA Group and below the line duties for Energy Australia.