World killer threatens to destroy Earth (and Telegraph’s journalistic credibility)

When Mamamia declared last month that clickbait was dead, it would appear that The Daily Telegraph didn’t get the memo

Here’s how it presented this story about an asteroid on Facebook today…

asteroid daily tele clickbait

Source: Facebook

And if the reader can get past the incomprehensible headline

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.