‘World’s biggest social media team’ to reveal secrets of success at CommsCon

worlds biggest social media teamThe mastermind of Tourism Australia’s social media strategy is to share insights into how the organisation became the most talked about global destination on Facebook, Google+ and Instagram at next month’s CommsCon conference.

Jesse Desjardins, head of social media at Tourism Australia, will talk about how the organisation has embraced social media and in doing so turned its followers into advocates for the country.

Jesse Desjardins


A Slideshare presentation on some of the techniques behind Tourism Australia’s social media strategy has had more than 65,000 views since Desjardins uploaded it on Friday night.

Desjardins has been with Tourism Australia since 2010.

Tourism Australia’s Facebook page currently has more than 4m likes.

Tourism Australia MD Andrew McEvoy said: “Ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to become part of the world’s biggest social media team and ambassadors for our country.

“In tourism promotion, compelling content is king. Our job at Tourism Australia is as creator, co-creator, curator and syndicator of this content. The more operators willing and able to become part of our social media team, to share their great tourism experiences and demonstrate Australia as an aspiring travel destination, the better.

Toruism Australia has been putting increasing emphasis on using social media projects to deliver PR wins. Earlier this month its YouTube parody of Jim Telfer’s Everest speech to promote the Lions tour generated mainstream media coverage in the British press.

Communications PR conferenceCommsCon takes place in Sydney on March 14. The event is designed for communications and public relations professionals. Further details are available on the CommsCon website.



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