‘World’s biggest social media team’ to reveal secrets of success at CommsCon

worlds biggest social media teamThe mastermind of Tourism Australia’s social media strategy is to share insights into how the organisation became the most talked about global destination on Facebook, Google+ and Instagram at next month’s CommsCon conference.

Jesse Desjardins, head of social media at Tourism Australia, will talk about how the organisation has embraced social media and in doing so turned its followers into advocates for the country.

Jesse Desjardins

Desjardins

A Slideshare presentation on some of the techniques behind Tourism Australia’s social media strategy has had more than 65,000 views since Desjardins uploaded it on Friday night.

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