Wotif creates content-led campaign in first work from Sydney PR agency, Poem

Sydney PR and social agency Poem has produced its first work for Wotif with a content-led brand campaign that will explore how adults and children differ in their approach to planning a holiday.

A series of videos will be produced by content creators, Versus, the first of which shows kids talking about what they think about going on holiday, what they pack and where they like to go.

The videos will sit on a new content hub, Wotif.com/wotifinsider, and will also be pushed on Facebook and through other PR and social channels.